Creative Web Graphic Solutions

Whether you're designing web pages, web-based applications (e.g., SaaS), or native mobile apps, one of the basic building blocks is the humble text-input field: a box where the user can enter some text. Uses of this widget are plenty and not the topic of this article. We should point out that there are many issues in application design relating to workflow and other big-picture questions that are important for good application user experience.

If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images. But, how much do you know about actually creating scientifically shareable images? Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology and the Internet to get more shares and engagement.

Your CTA button gets the third job done. The CTA button is arguably the most important element on your landing page because it is what decides the fate of your conversions. And yet many marketers don’t spend as much time designing and writing copy for their button as they do writing landing page copy or deciding on the number of fields for their lead capture form.

So why is it that the vast majority of business owners are unsatisfied with how their pages are performing? We think it’s because 78% of businesses are creating poorly designed landing pages they fail to optimize. These pages fail to attract their customers’ attention, and chances are good it’s because they were created with elements that have become obsolete.

Getting more conversions is not and will never be just fattening your CTA button or shortening your lead capture form. Landing page optimization techniques are important, but far more important are the strategies behind these practices.